Latest Digital marketing Trends in 2018 | Yesu Mandro
As 2017 is going to end, All
companies are busy in planning for their strategies in digital marketing for
2018. The 2018 year is going to be very popular for digital marketing trends as
prominent marketing strategies will be replaced by emerging technologies and
platforms.
So, you should be updated about the
trends in digital marketing that are going to come by next year.
Latest Trends in Digital Marketing
1. AI-Powered Content Creation:
The content will
not change in the upcoming years but the way of creating content will remain in
the hands of artificial intelligence. The prominent platforms such as Forbes, Amazon utilize this
user-generated content. Artificial Intelligence is included in the content
creation such as writing an article for websites, planning social media posts
and also creating content according to the interests of users.
In future, in the sector of digital
marketing, The marketers will try to take advantage of Artificial Intelligence
to create content. The content creation tools with automatically evaluate the
user’s requirements and would write a content on the basis of main keywords.
2. Chat Bots:
Chatbots were it used to interact
with the customers at an initial stage as they decrease the response time and
interact better with the customers. Chatbots can be utilized to drive the
personalized email digital marketing campaigns or to even interact directly
with a customer. In order to collect information, This method will aid in the
better performance of content marketing.
3. Voice Search and Digital Assistants:
With the help of voice search and digital assistants, the way of
communication will be transformed. One of the main reasons for the rise in
voice search over the years is because humans speak around 150 words per minute
but could type only 40 words.
According to the statistics by
Google, the voice search queries have gone twice in the last year and around
50% of searches were voice searches. The increase in the voice searches aids to
create a need for long keywords and excellent content as voice search
optimization holds the future of SEO.
4. Visual Search:
The image that is processed in our
brain is 6000 times faster than reading content. So, various search engines
came up with their form of visual technology in digital marketing for faster
search results.
In digital marketing, The ephemeral
content that is the option of stories that we use in Instagram, Whatsapp,
Facebook etc. Is the new leader in digital marketing as it has a chance for
better visibility and users are more engaged when compared to normal feed.
This type of video could be utilized
to promote the offers that are limited. We can see this option like the visual
search started by Bing is an improvement of Bing’s image search that will help
the user to select a particular product shown within a larger image. This trend
of visual search will surge with voice search and also will be one of the
factors in ranking a website in future.
5. RankBrain:
It is an Artificial Intelligence
program that is developed by Google in order to process the search queries.
This method is going to solve all the search queries that are related not even
in digital marketing but also in the other sectors. It is the third most
important ranking factor of Google.
Rank brain automatically
learns new queries and then revises the search engine results pages according
to it. This method has broader links for keyword research and ranking in
digital marketing.
Different algorithms will be utilized
for each search query. It would help in enhancing the user experience, good
content and also improve journey mapping for customers who are visiting the
e-commerce websites on digital marketing.
6. Big Data:
The Big Data infers to massive
volumes of data that are arranged with the help of predictive and behavior
analytics. Previously, big data was utilized to track the climate information,
Transaction records, GPS signals etc. But presently, big data is being used in
digital marketing.
Every second around 40 gigabytes of
data is being produced. So, a mass analytical engine is required to process all
of it. Big data can be utilized in order to position ourselves that could be
found easily through organic search.
Big data can help in enhancing SEO,
managing many campaigns etc. When lots of content is being published, then it
will become easy to convert it into semantic information as it is easier to
evaluate the data rather than content. Familiarizing with different schemes in
digital marketing will put the marketers in front of their competition.
7. Digital Advertising:
Nowadays there are so many ways of
advertising that no one knows that from where to start. But in the field of
digital marketing, Digital marketing trends will be big in 2018.When we speak
of advertising in digital marketing. The one thing is that you should be taken
care in that experiment and search for new avenues to grow.
8. Rise of Augmented Reality:
The augmented reality is one of the
best digital marketing trends, Through the mobile devices will give way for
marketers to engage more in the sector of digital marketing. In order to reach
the target audience and that will be easy and interactive.
A lot of social channels are planning
to introduce new methods of integrating augmented reality in their platforms.
The application Snapchat has a new feature that allows its users to their
Bitmoji. And project themselves or images through the app’s camera.
Through the app IKEA, we can be
rolled out place through which furniture can be viewed before buying. Very
soon, brands will be able to project the products in the homes of social media
users through special filters.
9. Rise of B2B Influencer Marketing:
The business to business marketing
depends on it influencers in digital marketing. So, more effective ways will
look out to reach potential partners in digital marketing.
Business to
business marketing involves more social media channels such as LinkedIn,
Twitter, Facebook, and YouTube. Unlike business
to consumer, the business to business influencer marketing mostly focuses on
long-term relationships. If a small group of influencers is focused, then it
will foster that relationship.
I believe this
article “Latest Digital Marketing Trends You Need to Know in 2018” helped you.
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